Korean, it is considered to the production of cotton, but that made of various materials. In Catholic, be as when the women say mass, Muslim’s macs yasyu like a religious thing, traditional dress of women in Anglo-Saxon, Haiku that part of the Arabian woman's folk clothes, wedding veil in wedding and mourning veil in funeral that has been used in customs. and the like decorative those attached
Hierarchical culture
Damaging individual
It makes discrimination in each person’s rights.
Ideal hierarchical culture
Give the task each person has to do.
Society will be good
In reality
The owner keeps the contractor down
Subordinate one’s own character
(중략)
Modern Korean society: surrounded by far much information than before
Human cognitive ability: almost co
beliefs openly and candidly Primary quality is trust
-Build trust by: 1. sharing information 2. encouraging open communication 3. sticking to their ideals
Stance on North Korea: Hard line → Engagement policy
6.15 proclamation: The first summit talk 1. independent
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i